Francisco Espinosa

International Man of Mystery

Archive for March, 2010

Best Social Media Stats and Market Research of 2009

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Best Social Media Stats and Market Research of 2009
Article by: Tom Pick

Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.

View Article from Social Media Today :: Click here for

Here are a few Stat & Article highlights found on the page:

20+ more mind-blowing social media statistics by Econsultancy
Jake Hird
Social networks and blogs are the 4th most popular online activities online, including beating personal email. 80% of companies use, (or are planning to use), LinkedIn as their primary tool to find employees during the course of this year. 77% of all active internet users regularly read blogs. And there’s much more here.

Twitter Demographics by Social Media Today
Jacob Morgan
20% of online adults age 25-34 have used twitter or something like it, compared to 10% of online adults age 35-44 and 5% of those aged 45-54.

Twidiots: The Fact and Fiction of Social Media Demographics by Social Media Today
Augie Ray
Who’s really tweeting? The median Twitter user is 31, compared to 26 for Facebook and 40 for LinkedIn. Adults 25 to 54 over-index on Twitter compared to the general Internet population.

Twitter Surpasses Facebook as Top Link in E-mail by ClickZ
Bill McCloskey
Companies with the highest level of social media activity increased revenue by 18 percent in the last 12 months, while companies that were the least active saw a 6 percent drop in sales.

Written by Francisco Espinosa

March 31st, 2010 at 11:15 am

Posted in Social Media,Tech

Most US mobile users are at least somewhat interested in mobile TV

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Mixed Messages on Mobile TV and Video
MARCH 31, 2010
Article by:

Most users are at least somewhat interested in mobile video content

According to a survey from mobile video solutions company QuickPlay Media, the majority of US mobile phone users are at least somewhat interested in watching TV and video content on their phones.

Similar numbers of respondents were interested in the possibility of seamless multiscreen viewing, but substantial numbers remained unconvinced of the utility of mobile TV and video.

US Mobile Phone Users

US Mobile Phone Users

The biggest reason reported for not watching mobile video was its perceived cost. This could be a matter of education, and QuickPlay cites that many mobile video viewers have come on board in the past year as a sign of growth.

But the overall proportion of mobile phone users watching mobile video remained flat compared with the company’s 2009 survey, and about 14% of respondents said they had tried or even regularly used mobile TV in the past but had now given it up. And most respondents said they did not see their phone as more of an entertainment device than they did a year ago.

Nielsen’s “Three Screen Report—4th Quarter 2009,” however, found a substantial increase in the number of mobile video viewers compared with the previous year. More than 17.5 million respondents reported watching video on their mobile phone in the past month, up 57% year over year. Most of that group (67%) streamed video over the mobile Internet.

US TV, Online Video and Mobile Video Viewers, Q4 2008, Q3 2009 & Q4 2009 (thousands)

US TV, Online Video and Mobile Video Viewers, Q4 2008, Q3 2009 & Q4 2009 (thousands)

The amount of time users spent watching video on the go was flat. On average, viewers watched 3 hours 37 minutes of mobile video during the quarter, the same as in Q4 2008.

Written by Francisco Espinosa

March 31st, 2010 at 10:11 am

Posted in Tech


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foursquare logoFor those of you who aren’t following the South by Southwest (SXSW) conference and festivals, Foursquare started their service [03.11.09] prior to last years festivities and over the past year here are a few stats:

Over 500,000 users
Over 1,000,000 badges have been awarded
Over 1.4 million venues with 1200 offering specials
Over 15.5 million checkins
Single day checkins as high as 275,000 over the course of the day.

More info off Foursquare’s site :: click here for website

Get foursquare on your phone!

First things first – let’s get foursquare on your phone. Your best bet is to download either the iPhone, Android, Blackberry, or Palm app. If you have another phone with a web browser, you’re best off using mobile website.
If you have a phone that doesn’t have a web browser, you can use our SMS shortcode to check-in by sending messages to 50500 (like this: @ Ace Bar ! enjoying happy hour). Sorry, but this works in the US only for now.

Check-in to places

People use foursquare to “check-in”, which is a way of telling us your whereabouts. When you check-in someplace, we’ll tell your friends where they can find you and recommend places to go & things to do nearby. People check-in at all kind of places – cafes, bars, restaurants, parks, homes, offices.
You’ll find that as your friends use foursquare to check-in, you’ll start learning more about the places they frequent. Not only is it a great way to meet up with nearby friends, but you’ll also start to learn about their favorite spots and the new places they discover.

Share your experiences with friends

Think of foursquare as an “urban mix tape.” We’ll help you make lists of your favorite things to do and let you share them with friends. Think beyond your standard review – we’re looking less for “The food here is top notch” and more for “Go to Dumont Burger and try the most amazing Mac and Cheese ever.” Foursquare will keep track of the things you’ve done, help you create To-Do lists and even suggest new experiences to seek out.
As you check-in around the city, you’ll start finding tips that other users have left behind. After checking-in at a restaurant, it’s not uncommon to unlock a tip suggesting the best thing on the menu. Checking-in at a bar will often offer advice on what your next stop should be. Every tip you create is discoverable by other users just by checking-in.

Earn points and unlock badges!

Every foursquare checkin earns you points. Find a new place in your neighborhood? +5 points. Making multiple stops in a night? +2 points. Dragging friends along with you? +1.
And as you start checking-in to more interesting places with different people, you’ll start unlocking badges. There are badges for discovering new places and for traveling to far away places. Spending too much time singing karaoke or been hitting the gym consistently? Yes, there are badges for those too :)

Become the mayor! Unlock some freebies!

We all have our local hangouts and foursquare keeps tabs on who’s the most loyal of all the regulars. If you’ve been to a place more than anyone else, you’ll become “the mayor”… until someone else comes along and steals your title.
It may sound a little silly until you see the list of places that are offering freebies to our mayors – free coffees, free ice-cream, free hotel stays – it pays to be a foursquare loyalist and check-in whenever you go!
And so that’s about it – ready to sign up?

Foursquare’s site :: click here for website

Written by Francisco Espinosa

March 31st, 2010 at 9:54 am

Posted in Random,Tech

The Information Workplace Gets Social

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The Information Workplace Gets Social
Article by: Rob Koplowitz

“Super, then you’ll have plenty to talk about!”

Greg Marmalard, Animal House

Collaboration and social technologies continue to be hot in 2010. In Forrester’s 2009 Enterprise Software Survey, we asked respondents to rate the following on a scale of 1-5:

How important are the following software initiatives in supporting your firm’s current business goals?

-Increase deployment and use of collaboration technologies

58% answered 4 or 5. In conversations with clients, it’s clear that as we exit the current recession and enter a new economy, firms are betting on knowledge workers to drive competitive differentiation in the same manner that they bet on technology to drive efficiency in the early to mid-90′s. The trend is particularly strong in North America and Western Europe where big bets are being made on innovation, design and other differentiation that will derive from more efficient, better connected knowledge workers.

This trend indicates high level, organizational goals and is likely to be more dependent on sociology than technology. The truth of the matter is that firms that have made large investments in collaboration, particularly social technologies, and have not made an accompanying investment in driving organizational and cultural change, have struggled. Why then, the trend toward investments in collaboration technologies?

The answer is that technology will support the efforts in a very significant way. And, in the case of social technologies, 2010 will be a break out year. Why? The market is clearly hungry for solutions and the vendors are poised to deliver.

A nascent, but very significant trend that will drive efficiencies and adoption is the social enablement of existing business processes. A number of vendors are betting on integration to enable social capabilities alongside existing technology investments. This attention to integration will create a major step forward for the Information Workplace which focuses on a highly integrated user experience that pulls content, collaboration, communication and line of business systems together in context for knowledge workers. Why is social so important to the evolution of the Information Workplace? Three reasons:

* Social technologies are often designed from the ground up for integration. They tend to have open, well documented API’s. This is in stark contrast to many existing knowledge worker technologies.
* The social technology vendor landscape is still a land of opportunity. Rather than a small number of highly entrenched vendors, the landscape is populated by most of the large enterprise vendors (including those that are not currently large collaboration vendors) and a very vibrant community of smaller pure-play vendors. The crowded landscape will drive innovation.
* Social offers opportunity to take existing businesses models and processes and transform them by bringing to bear more information and more expertise.

As 2010 unfolds social technologies will become increasingly positioned by vendors as not only standalone applications, but also as services that can be integrated into a broader Information Workplace. Expect the social vendors to approach this from one of three directions:

* Pure-play social vendors will position their offerings for integration with existing technology offerings to “social enable” them. We have already seen these alliances on the ISV side. For example, Dassault Systemes has integrated with blueKiwi to add social capabilities to product lifecycle management. Telligent has seen success with system integrators using their offering to extend existing legacy systems. CubeTree, Jive, Twiki and others have disclosed similar strategies to integrate into heterogeneous computing environments through ISV, SI or IT level relationships.
* Incumbent collaboration vendors will look to drive social technologies into their existing collaboration offerings. You don’t have to look far to see the strategy from IBM/Lotus with regard to Connections, Microsoft in bringing social capabilities to SharePoint and Novell’s play with Pulse. While each vendor differs in regard to the level that their social capabilities are bundled with other collaboration offerings, all offer a vision of a highly integrated collaboration offering that has the ability to integrate external data and processes. Look for Cisco and Google to jump into the fray as their collaboration offerings mature and take root.
* Existing enterprise software vendors will extend their offerings to include social. Certainly, content management vendors like EMC Documentum and Open Text have joined the trend by extending their core offerings to include social computing and managing the results artifacts in their systems of record. Oracle has shared a vision of their next generation Fusion business applications that will be social enabled through their WebCenter portal offering. SAP has recently announced Streamwork as an initial social offering and has signaled more investments in social technologies and greater integration with their underlying business application and business intelligence offerings.

Social technologies are proving their value in the enterprise. Enterprises are maturing their implementations. Vendors are making major investments. 2010 will be a defining year in both the maturation of social technologies and the Information Workplace.

Written by Francisco Espinosa

March 31st, 2010 at 9:22 am

Posted in Social Media,Tech

iStockphoto is turning 10 on April 7 – and to celebrate, they’re giving away $20,000 in prizes!

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Celebrate iStockphoto’s 10th anniversary

On April 7, iStockphoto is turning 10. We think that’s a pretty big deal, so we’ve decided to celebrate in style by giving away $20,000 in prizes.
Upload your face and win

To get this party started we need a little help from you. We want to show off the people who have helped make 10 years of iStock possible. If you’re an iStock customer, contributor, employee or fan, use this form to upload your self-portrait and tell us why you love iStockphoto. Just by adding your face to the mix, you’ll have a chance to win $1,000 cash, plus some seriously cool iStock swag.

What else?
In addition to the $1,000 prize mentioned above, check back here on April 7 to see how you can win one of 24 awesome prizes on Twitter (we’ll be giving away one per hour all day long) or learn how to enter our grand-prize draw for $10,000!

Written by Francisco Espinosa

March 26th, 2010 at 4:30 pm

Posted in Tech

Art Directors Club Denver :: Bread & Butter by Design

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:: Art Directors Club Denver ::

Bread & Butter by Design
Time:6:00PM Monday, April 12th
Location:1490 Delgany St. Denver CO
Cost: Free to all.
6pm – mix and mingle with free snacks and beverages.
7pm – panel discussion with Q&A

As part of Create Denver Week, you’re invited to join a dialogue with some of Denver’s top creative talent.

On Monday, April 12, from 6:00pm-9:00pm, hear local business owners and creative professionals discuss the value of design and marketing in building brand awareness and helping businesses prosper.

This panel discussion is designed to educate and entice local business owners to engage in marketing and branding and to use professional creatives when they do.

Panel members include:
Stuart Alden, Chief Creative – Idaho Stew and Ink Lounge Gallery
Jennifer Miller, Partner – Philosophy Communication
William Espey, Creative Manager – Chipotle Mexican Grill
Stephanie Fay, Partner – ripcord

:: More info on Create Denver can be found here ::

Written by Francisco Espinosa

March 26th, 2010 at 4:15 pm

Posted in Art,Tech

Twitter Hits 11 Billion Tweets

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It’s official: Twitter has now surpassed 11 billion tweets. The milestone shows that Twitter’s still growing at a rapid pace: It broke one billion tweets in November 2008, five billion tweets just four months ago, & earlier this month it was @10 billion.

Click here for GigaTweet – Counting the number of twitter messages.

That is an insane amount of Tweets! A billion is a difficult number to comprehend, but one advertising agency did a good job of putting that figure into some perspective in one of it’s releases.

• A billion seconds ago it was 1959.
• A billion minutes ago Jesus was alive.
• A billion hours ago our ancestors were Living in the Stone Age.
• A billion days ago no-one walked on the earth on two feet.

Written by Francisco Espinosa

March 26th, 2010 at 4:01 pm

Posted in Social Media,Tech

State of the Art – Line2 Allows iPhone Users to Sidestep AT&T –

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IPhone App to Sidestep AT&T
Article by: DAVID POGUE

For a little $1 iPhone app, Line2 sure has the potential to shake up an entire industry.

It can save you money. It can make calls where AT&T’s signal is weak, like indoors. It can turn an iPod Touch into a full-blown cellphone.

And it can ruin the sleep of cellphone executives everywhere.

Line2 gives your iPhone a second phone number — a second phone line, complete with its own contacts list, voice mail, and so on. The company behind it, Toktumi (get it?), imagines that you’ll distribute the Line2 number to business contacts, and your regular iPhone number to friends and family. Your second line can be an 800 number, if you wish, or you can transfer an existing number.

To that end, Toktumi offers, on its Web site, a raft of Google Voice-ish features that are intended to help a small businesses look bigger: call screening, Do Not Disturb hours and voice mail messages sent to you as e-mail. You can create an “automated attendant” —“Press 1 for sales,” “Press 2 for accounting,” and so on — that routes incoming calls to other phone numbers. Or, if you’re pretending to be a bigger business than you are, route them all to yourself.

The Line2 app is a carbon copy, a visual clone, of the iPhone’s own phone software. The dialing pad, your iPhone Contacts list, your recent calls list and visual voice mail all look just like the iPhone’s.

(Let’s pause for a moment here to blink, dumbfounded, at that point. Apple’s rules prohibit App Store programs that look or work too much like the iPhone’s own built-in apps. For example, Apple rejected the Google Voice app because, as Apple explained to the Federal Communications Commission, it works “by replacing the iPhone’s core mobile telephone functionality and Apple user interface with its own user interface for telephone calls.” That is exactly what Line2 does. Oh well—the Jobs works in mysterious ways.)

So you have a second line on your iPhone. But that’s not the best part.

Line2 also turns the iPhone into a dual-mode phone. That is, it can make and receive calls either using either the AT&T airwaves as usual, or — now this is the best part — over the Internet. Any time you’re in a wireless hot spot, Line2 places its calls over Wi-Fi instead of AT&T’s network.

That’s a game-changer. Where, after all, is cellphone reception generally the worst? Right — indoors. In your house or your office building, precisely where you have Wi-Fi. Line2 in Wi-Fi means rock-solid, confident reception indoors.

Line2 also runs on the iPod Touch. When you’re in a Wi-Fi hot spot, your Touch is now a full-blown cellphone, and you don’t owe AT&T a penny.

But wait, there’s more.

Turns out Wi-Fi calls don’t use up any AT&T minutes. You can talk all day long, without ever worrying about going over your monthly allotment of minutes. Wi-Fi calls are free forever.

Well, not quite free; Line2 service costs $15 a month (after a 30-day free trial).

But here’s one of those cases where spending more could save you money. If you’re in a Wi-Fi hot spot most of the time (at work, for example), that’s an awful lot of calling you can do in Wi-Fi — probably enough to downgrade your AT&T plan to one that gives you fewer minutes. If you’re on the 900-minute or unlimited plan ($90 or $100 a month), for example, you might be able to get away with the 450-minute plan ($70). Even with Line2’s fee, you’re saving $5 or $15 a month.

Line2 also lets you call overseas phone numbers for Skype-like rates: 2 to 5 cents a minute to most countries. (A full table of rates is available at As a handy globetrotters’ bonus, calls home to numbers in the United States from overseas hot spots are free.

All of these benefits come to you when you’re in a Wi-Fi hot spot, because your calls are carried by the Internet instead of by AT&T. Interestingly enough, though, Line2 can also make Internet calls even when you’re not in a hot spot.

It can, at your option, place calls over AT&T’s 3G data network, where it’s available. Every iPhone plan includes unlimited use of this 3G network — it’s how your iPhone sends e-mail and surfs the Web. So once again, Line2 calls don’t use up any of your monthly voice minutes.

Unfortunately, voice connections on the 3G network aren’t as strong and reliable as the voice or Wi-Fi methods. Cellular data networks aren’t made for seamless handoffs from cell tower to tower as you drive, for example — there’s not much need for it if you’re just doing e-mail and Web — so dropped calls are more likely. Fortunately, if you’re on a 3G data-network call and you walk into a hot spot, Line2 switches to the more reliable Wi-Fi network seamlessly, in midcall.

Whenever you do have an Internet connection — either Wi-Fi or a strong 3G area —you’re in for a startling treat. If you and your calling partner are both Line2 subscribers, Line2 kicks you into superhigh audio-quality mode (16-bit mode, as the techies call it).

Your calling partners sound as if they’re speaking right into the mike at an FM radio station. It’s almost too clear; you hear the other person’s breathing, lip smacks, clothing rustling and so on. After years of suffering through awful cellphone audio, it’s quite a revelation to hear what you’ve been missing.

Now, this all sounds wonderful, and Line2 generally is wonderful. But there’s room for improvement.

First, as you’ve no doubt already concluded, understanding Line2 is complicated. You have three different ways to make calls, each with pros and cons.

You miss a certain degree of refinement, too. The dialing pad doesn’t make touch-tone sounds as you tap the keys. There’s no Favorites list within the Line2 app. You can’t get or send text messages on your Line2 line. (The company says it will fix all this soon.)

There’s a faint hiss on Line2 calls, as if you’re on a long-distance call in 1970. The company says that it deliberately introduces this “comfort noise” to reassure you that you’re still connected, but it’s unnecessary. And sometimes there’s a voice delay of a half-second or so (of course, you sometimes get that on regular cellphone calls, too).

Finally, a note about incoming calls. If the Line2 app is open at the time, you’re connected via Wi-Fi, if available. If it’s not running, the call comes in through AT&T, so you lose the benefits of Wi-Fi calling. In short, until Apple blesses the iPhone with multitasking software, you have to leave Line2 open whenever you put the phone to sleep. That’s awkward.

Still, Line2 is the first app that can receive incoming calls via either Wi-Fi or cellular voice, so you get the call even if the app isn’t running. That’s one of several advantages that distinguish it from other voice-over-Internet apps like Skype and TruPhone.

Another example: If you’re on a Wi-Fi call using those other programs, and someone calls your regular iPhone number, your first call is unceremoniously disconnected. Line2, on the other hand, offers you the chance to decline the incoming call without losing your Wi-Fi call.

Those rival apps also lack Line2’s call-management features, visual voice mail and conference calling with up to 20 other people. And Line2 is the only app that gives you a choice of call methods for incoming and outgoing calls.

All of this should rattle cell industry executives, because let’s face it: the Internet tends to make things free. Cell carriers go through life hoping nobody notices the cellephant in the room: that once everybody starts making free calls over the Internet, it’s Game Over for the dollars-for-minutes model.

Line2, however, brings us one big step closer to that very future. It’s going to be a wild ride.

A version of this article appeared in print on March 25, 2010, on page B1 of the New York edition

Written by Francisco Espinosa

March 26th, 2010 at 3:54 pm

Posted in Tech

March CoPVA Meeting – 03.29.10

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March CoPVA Meeting – 03.29.10
6:30 PM
Location: CEAVCO // 6240 West 54th // Denver, CO 80202 // 303-539-3400

Henry Mares will be presenting a workshop on “Making good video, GREAT!” Using some basic techniques you can improve your shot quality and editing skills. Bringing your next project to the next level is as easy as following a formula. Learn from one of Colorado’s best and most decorated videographers, Mares Productions has won numerous awards and accolades for their productions over the years.

Secret Skype visitor: Last month we had a great conversation with David Robin. He discussed the topic of Digital Fusion and how it is a “Game Changer.” Who will the CoPVA have as a guest this month? Well here is a hint, bring your Marketing Questions and be ready for our Secret Skypee to give you the real skinny!

Last month we ran out of time for our Video Brown Bag. Bring your videos for the group to see your latest work.

Written by Francisco Espinosa

March 24th, 2010 at 2:56 pm

Posted in Film/Video News

Canon pulls EOS 5D Mark II firmware update [Version 2.0.3]

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Canon pulls EOS 5D Mark II firmware update
Article by: Heather Kelly,

Canon has pulled the new EOS 5D Mark II 2.0.3 firmware update, just days after its initial release. The much anticipated update added a host of new video capabilities to the Mark II, including manual control over audio recording levels—something that was previously only possible with a third-party device.

Those manual recording levels have been causing problems for users shooting in custom modes (C1, C2, and C3), resulting in an inability to record audio in certain situations. Customers who have already downloaded the update are instructed not to use the new manual audio controls, and to set their sound recording settings to Auto when shooting in a custom mode until a fixed version of the firmware update can be made available.

From the announcement on Canon’s Website:

We recently discovered a malfunction that occurs with Firmware Version 2.0.3, in which the manual recording levels for C1/C2/C3 are changed and the EOS 5D Mark II digital SLR camera becomes unable to record audio if the power is turned off (or if Auto power off takes effect) after registering “Sound Recording: Manual” in the camera user settings. For customers who have already downloaded and updated to Firmware Update Version 2.0.3, when using the camera with the mode dial set to C1/C2/C3, please set the Sound Recording settings to Auto to record with audio.

Canon did not say exactly when the repaired firmware would be released again, but it urges EOS 5D Mark II owners to register their cameras. Registered users will receive an e-mail notification as soon as the firmware is back online.

Updated: Canon fixed and re-released the firmware update Friday morning as version 2.0.4. The company posted this note on its main download page:

We apologize sincerely for the inconvenience caused to our customers by suspending the availability of the Version 2.0.3 firmware.

We are now introducing the Version 2.0.4 firmware. This firmware corrects the malfunction that occurred in the previous Version 2.0.3 firmware, in which the manual recording level changed and made recording impossible.

Customers who have the Version 2.0.3 firmware on their cameras should update the firmware to Version 2.0.4.

Written by Francisco Espinosa

March 24th, 2010 at 8:54 am

Posted in Film/Video News,Tech