Francisco Espinosa

International Man of Mystery

Archive for June, 2010

Reminder: June CoPVA Meeting [06.28.10]

without comments

June Colorado Professional Videographer’s Association Meeting
Monday, June 28, 2010
6:00pm – 9:00pm

SCAVENGER HUNT – The summer is here and we are going to try something a little different. We are going to meet at Eben G Fine Park,3rd and Arapahoe, in Boulder. Phone: 970-556-3525. Once there, we are going to divide our group into teams. Each team will get a list of shots they must complete in an hour and half. Some team participation will be required so be ready to talk and direct strangers. Be ready to think out of the box.

POT LUCK Dinner – Return from the Scavenger Hunt to our meeting place where the coals will be glowing and we can have a casual BBQ. Bring something for the grill and a side dish. There will be drinks and a salad provided.

Written by Francisco Espinosa

June 28th, 2010 at 7:35 am

Posted in Film/Video News

90+ Essential Social Media Resources

without comments

Article by: Matt Silverman

Now you’ve gone and done it. You’ve come across a list so enormous, so useful, and so awesome, our futile attempts to describe it have been lost in the tubes of cyberspace.

We’ll just say this: No matter what you’re into — Twitter, Facebook, Mobile Apps, Business Development, or good-old-fashioned YouTube hilarity — you will find it below.

So put down your barbeque, send out another huge thanks to our men and women in uniform, and limber up your scrolling finger — it’s a big one.

Social Media

* HOW TO: Disable Facebook’s “Instant Personalization” [PRIVACY]
New menus on the Facebook home page this week took users by surprise, and left many concerned about the privacy implications of being suddenly more “connected” to their favorite sites and interests. If you’re looking for ways to opt out of these new features, this guide will show you how.

* HOW TO: Spring Clean Your Twitter Account
An untended Twitter feed can quickly become overgrown with useless tweets and dead weight users. These great tools will help you streamline your Twitter account in no time.

* How Freelancers are Using Social Media for Real Results
Social media can be a boon for those who make their living gig-to-gig. Sheer networking is only the tip of the iceberg when it comes to landing work via the social web. We spoke to freelancers in a variety of fields to find out how they make it happen.

* 9 Essential Social News and Bookmarking Sites for Designers
The design community is always hungry for content, inspiration, and tutorials. These nine networks are a great place to discover and share creative resources.

* 4 Ways One Non-Profit Uses Location to Increase Engagement
The National Wildlife Federation has been getting creative with their social media awareness campaigns, particularly when it comes to location-based technologies. This post discusses some of their innovations.

* Tim Ferriss: 7 Great Principles for Dealing with Haters
For all the personal connections and open sharing done on social networks, you’ll always find a fair share of scathing negativity. Tim Ferriss, author of The Four Hour Work Week, gave a talk at The Next Web ‘10 event in Amsterdam, and had these seven points to share on the subject.

* Gowalla CEO Talks About the Future of Social Media [INTERVIEW]
We sat down with Josh Williams to discuss the origins of his location-based network, and what current trends in the space mean for the future.

* 5 Free Services for Pre-Scheduling Your Twitter Updates
Whether for marketing purposes, event promotion, or just keeping your account fresh while you’re on vacation, a tweet scheduler can be a handy tool. Check out these five great ones, all of them free.

* How Twitter’s New Media Blog Aims To Teach By Example
Twitter’s new blog highlights news organizations with smart Twitter integration in the hope of becoming a resource for the media. We spoke with Twitter about their strategies and goals.

* Top 10 LEGO Movie Tributes on YouTube
Those stop-motion goodies are back, this time reenacting our favorite flicks in all their colorful plastic glory.

* Top 10 YouTube Cover Songs
For better or worse, YouTube has become the ultimate repository of musical tributes. From guys in their bedrooms, to a capella cleverness, to guitar-wielding toddlers, this hand-picked list highlights some of the best around.

* 5 Ways to Support World Malaria Day Online
The fight to end malaria in the developing world has become a rallying cause on the social web. Check out these five easy ways you can make a difference online.

* How Non-Profits are Using Social Media for Real Results
Social media has become an essential tool for non-profits in their efforts to spread awareness and raise funds. Check out some real-world examples of how some organizations have put the social web to good use.

* Why Content Curation Is Here to Stay
At times, content creators and content curators have been at odds. But the sheer volume of “stuff” and noise on the web has made curation essential. This post discusses the status of the curator on today’s social web.

* Social Enterprise: 5 Tips for Getting Execs on Board
There’s no longer much question about whether corporations need to be engaged in social media, but convincing the head honchos of the value can be challenging. We spoke to some of the top names in social strategy and got some great tips on bringing the boardroom up to speed.

* How Does Twitter’s New Social Good Initiative Stack Up?
The recent launch of Twitter’s Hope140 campaign has already done some good for important causes, but how effective is it when compared to other social awareness and fundraising campaigns? This post discusses the pros and cons of tweet-based charity.

* 5 Ways Facebook’s Open Graph Will Impact E-commerce
Facebook’s new Open Graph technology could dramatically change how we interact with the web, especially when it comes to online shopping. These five predictions lay out what to expect from your favorite e-commerce sites in the near future.

* Top 10 Wedding Dance Videos on YouTube
If you think you’ve seen some crazy nuptials, check out some of these dance moves, immortalized forever in the hallowed halls of YouTube.

* HOW TO: Find Long Lost Friends on Facebook
400 million people are using Facebook. If you’re looking for someone, chances are you can find them there. Here’s how to do it.

* HOW TO: Make the Most of Your Twitter Profile Page
There’s a lot more to Twitter than just sharing your favorite foods in 140 characters. If you’re looking to make an impression with your profile page, check out these tips.

* 5 Ways Government Works Better With Social Media
Social media has the potential to make government more transparent and accessible. Here are five examples of how the social web can improve public services.

* 8 Tips for a Successful Social Media Cause Campaign
Social networks can provide unprecedented reach to non-profits and their partner companies, but there are some strategies to note before diving into the next campaign. Check out these eight tips.

* 4 Tips for Integrating Social Media Into the Classroom
Education has long faced resistance to new technologies, but social media can be a great resource in the classroom. Here are some tips on bringing it to the fore.

* Top 5 Social Media Tips for C-Suite Execs
While your web-savvy employees may be hip to social media, getting upper management on board can be challenging. We gathered some expert advice, and lay out the value proposition in this post.

* Why the Fashion Industry Loves Foursquare
Lifestyle brand Diesel recently launched a fairly tacit Foursquare campaign that demonstrates the great marketing potential for location-based services. This post details where they succeeded, and where they fell short.

* Why Hasn’t Location Reached the Mainstream Yet?
Despite all the buzz about location-based services, most people don’t use them. Here are some of the reasons why, and a few predictions about the future of the trend.

* HOW TO: Turn Slacktivists into Activists with Social Media
Non-profit Twitter and texting campaigns may be tapping thousands of new cause contributors, but is a $10 SMS really where their engagement ends? This post speaks to how non-profits can deepen that connection through social media.

* Social Media Parenting: Raising the Digital Generation
Who are your kids friending on Facebook, and how much online time is too much? We asked the experts to weigh in on some concrete strategies for raising the first fully digital generation.

* HOW TO: Get Notified When Someone Hacks Your Facebook
Did you know that Facebook can alert you when someone logs into your account from an unknown computer? Follow these simple profile steps to set up this important security feature.

* In Defense of Facebook
With all the vitriol surrounding Facebook’s latest privacy gaffs, this post takes a moment to look at the people most responsible for our online privacy — ourselves.

* How Facebook Makes Edgy Concepts Mainstream
Two years ago, the thought of sharing your location or credit card purchase history online would have seemed ridiculous. Today, it grows ever more mainstream thanks to major social networks like Facebook that make these early-adopter trends more comfortable for the average user.

* Why Twitter Needs to Do More to Save Trending Topics
Twitter recently amended its trending topics algorithm in the hopes of producing more relevant and newsworthy results. But is this an interference in the natural development of popular topics? And is Twitter doing enough to remain a relevant source of real-time news? This post takes a hard look.

* How the U.S. Engages the World with Social Media
You might be surprised to learn that the U.S. Department of State and many of its embassies around the world are having great success shaping America’s image abroad through social media. We spoke with some of the diplomats and officials who are making a difference through Twitter and Facebook.

* 21 Rules for Social Media Engagement
If you’re creating a social media policy for your business, or even your personal brand, these 21 points are a surefire way to stay on track and on message in an online world full of noise.

* 5 Innovative Websites That Could Reshape the News
While traditional journalism remains in upheaval, a handful of startups have provided a glimpse at what the future of news gathering might look like on the social web. Whether these models are sustainable remains to be seen. Check out this post for look at some of these innovators.

* 5 Essential Facebook Privacy Tips
If you’re not cognizant of your Facebook privacy settings, you may be broadcasting things to the world (or even certain groups of friends or family) that you may not have intended. Note these important settings to ensure you stay in control of your social data.

* How Social Media is Changing Government Agencies
Agencies around the world are finding that social media is more than a broadcast medium. Active engagement can serve the public in important ways. Here are some examples.

* EXCLUSIVE: Behind the Scenes at the “Married on MySpace” Wedding [VIDEO]
We got an exclusive chance to go behind the scenes at the actual wedding of winning couple Dehlia and Graeham Ford-Feliz.

* TwitPic Founder Talks About the Future of Twitter Photo Sharing [VIDEO]
TwitPic has become one of the most popular ways to share photos on Twitter. With a recent facelift and a lot of attention from prospective buyers, the company has some big plans in the works. We spoke to the founder, Noah Everett, to get his take on TwitPic’s rapid growth and future.


* 10 Killer Tips for Creating a Branded YouTube Channel
Video is the way to go for businesses on the social web. Be sure to give these rules a run-down before embarking on a branded YouTube adventure.

* 10 Dos and Don’ts for Brands on Twitter
People expect different things from individuals and brands on Twitter, and crossing those streams could lead to a few common mistakes. Check out this list of tips to ensure your company plays by all the right rules.

* 5 iPhone Apps to Boost Productivity
With the right apps in tow, an iPhone can be productivity powerhouse. Check out these five recommendations.

* 5 Tips for Making Your Presentations More Social
Social media has opened up a wealth of opportunities to make business presentations more engaging. These five tips can transform your boring set of slides into a dynamic, real-time force of nature.

* What Twitter’s New Ad Model Could Mean for Small Business
It’s easy to see the potential for large companies like Starbucks to leverage Twitter’s new advertising model, but what about small businesses? This post discusses the options.

* 5 Simple Tools for a Paperless Office
Many small businesses are still beholden to paper for a variety of reasons, but there are some easy changes you can make to your document systems to dramatically reduce that consumption. Check out these tools and apps that can get your business moving in a greener (and cheaper) direction.

* 4 Ways Foursquare Can Improve Your Workplace
Though mainly thought of as a location-based social game, Foursquare is showing some big internal potential for companies. Build camaraderie, enthusiasm, and knowledge among your team. This post can show you how.

* HOW TO: Cultivate Your Brand’s Super Users
The customers who already use and love your product could be the most influential spokespeople for your brand. This post discusses how to identify these super users, and how to make the most of their passion.

* HOW TO: Make Sure You’re Tracking the Right Data
The flood gates are open on social data, and if marketers don’t pay attention to the right things, the volume can easily get overwhelming. Here are some tips for honing in on the data the really matters to your marketing strategy.

* What Facebook’s Open Graph Means for Your Business
Facebook’s latest big changes have big ramifications for marketers and businesses with a presence on the network and the web at large. Find out what these developments mean for your social strategy in this post.

* 10 Essential Tips for Building Your Small Biz Team
Your business’s most important asset is your team, and hiring the right individuals can be a challenge. Check out this advice in your hunt for that new slam dunk employee.

* 5 Ways Small Businesses Can Leverage LinkedIn’s New Features
LinkedIn’s new social feeds mean more opportunities to share and connect on the business network. Here are 5 tips for making the most of these new features.

* HOW TO: Get the Most Out of Offline Networking Events
While online social networking is all well and good, don’t forgo an opportunity to translate your online reach into a meaningful offline connection. This post has some great pointers.

* Why Co-Working Makes Sense for Small Businesses
Co-working is a great way for your small business to save on overhead costs while leveraging the natural synergies between your team and other professionals working out of the same space.

* 10 Must-Have BlackBerry Apps for Small Business
The king of business mobile devices can do a lot more than just send e-mail and make calls. These 10 apps can boost your productivity, and keep you connected on the go.

* The Local Advertising War Will Be a Clash of the Internet Titans
Google, Facebook, Twitter, Apple, and even Foursquare are on track for a cataclysmic battle for location-based advertising dollars. Here’s a look at where we stand, and what to expect.

* 5 Ways Small Businesses Can Use Tech to Save Money
If you’re looking to trim a few dollars from this quarter’s budget, the resources you need may be starting back at you from you from this very screen. Check out these penny-pinching tech tips.

* How Venture Capitalists are Using Social Media for Real Results
While you probably won’t learn the nitty-gritty details of a deal on Twitter, VCs and angels use social media extensively for research, promotion and other purposes. This post explores some of their strategies.

* Which Department Owns Social Media?
Does a company’s social media presence belong to the marketing department? Customer service? Legal? We asked the experts how they categorize the versatile medium for business.

* 13 Essential Tips for Landing a Job on LinkedIn
Are you effectively managing your LinkedIn profile? Here are 13 tips for making yourself visible and presentable on the business network.

* HOW TO: Market Your Small Business With No Budget
The social web makes it more cost-effective than ever to get the word out about your business, no matter what industry you’re in. We spoke to the experts for their cost-cutting tips.

* 4 Tips for B2B Marketing on Facebook
Even if you sell to other businesses, Facebook can still be a great place to engage customers and drive sales. Check out these four strategies.

* Why Your Company Needs to Embrace Social CRM
Social media is changing the rules of customer engagement. Your company needs to understand and embrace Social CRM to meet the needs of the new social customer. This post discusses how.

* 5 Surprising Social Media Business Success Stories
When most think of social media for business, fun, consumer-facing brands come to mind. But what about B2B and niche products? These five success stories may surprise you.

* 5 More Simple Tools for a Paperless Office
Looking for ways to reduce your small business’ carbon footprint and operating costs? Cut your paper consumption with these five web-based services.


* 4 Reasons the iPhone Is a (Video)Game Changer
The iPhone has truly taken the video game world by storm, and there’s plenty yet to explore in mobile gaming. Check out this analysis of the current trends, and what they might mean for the future of the industry.

* HOW TO: Turn Your Android Phone Into a Killer MP3 Player
If you shun the iMusic lifestyle, you can still keep all your favorite tunes at your fingertips with an Android device. This post will show you how.

* Top 10 iPhone Apps for TV Fanatics
Whether you’re addicted to Lost, or have taken up the guilty pleasure of Gossip Girl, there are great TV tie-in apps that will keep you up to date, and tapped into some great bonus materials.

* 8 Best Android Apps for Health and Fitness
Whether you’re looking to get in shape or stay that way, your mobile device can help. The Android Market is full of health-minded apps that can keep you on track toward physical fitness. This post reviews eight of the best.

* 10 Free iPhone Apps To Learn A New Skill In 10 Minutes
Have you ever wanted to learn origami, CPR, or Morse Code? There are apps for those, and many more skills, so fire up your iPhone and check out this list of freebies.

* How Mobile Technology is Affecting Local News Coverage
The news-gathering game has changed, thanks to the ubiquity of smart, multipurpose handhelds. Whether you’re using your own device to report and disseminate the news, or you’re tapping a social web of mobile updates and Twitpics for sources, the mobile-savvy journalist is out at the front of the industry.

* 7 Ways Journalists Can Use Foursquare
While Twitter and Facebook have been established as great places to make and break news, Foursquare’s growing popularity offers some interesting location-based opportunities for journalists.

* 8 Best Android Apps for Photo Editing
Looking to add a few tricks to your Android’s photography bag? Check out these eight apps that will have you cropping, filtering, and snazzing up those mobile snaps in no time.

* How the Next iPhone Will Improve Your Productivity
The upcoming release of the new iPhone and its accompanying OS upgrade means a lot of important changes for power users. Here’s a breakdown of the key features.


* HOW TO: Give Your Inbox a Master Cleanse
If your inbox is bursting with social media notifications, useless newsletters, and unsolicited messages, you’re certainly not alone. Use these tactics to bring your unread count back into a reasonable realm.

* HOW TO: Secure Your WordPress Blog
WordPress is certainly a secure platform right out of the proverbial box, but there are always ways to protect your blog or site from the more nefarious denizens of the web. Heed these tips for more secure blogging.

* 5 Real-Time Location Trends to Watch
The location game is heating up faster than you may think. Keep on top of things by noting these important trends, as relayed by Joe Stump, CTO of SimpleGeo, who spoke at The Next Web ‘10 event in Amsterdam.

* Why Schools are Turning to Google Apps
The state of Oregon has made the bold move to embrace Google Apps for its entire education system. The reasons and benefits are compelling, and could open up a wealth of possibilities for schools around the country.

* 8 Ways to Repurpose Your Old Electronics
Why toss your obsolete gadgets in the landfill when you could transform them into art, data storage, and other useful items? Here are eight suggestions for keeping your gadget habit in the green.

* 5 Quick Tips to Solicit Useful Design Feedback
Designers can (and should) take their work very personally, but this often makes it hard to receive constructive criticism. Here are five easy ways to get the feedback you need to keep a project moving forward.

* 5 Charities for Donating Your Old Electronics
Just because you no longer have a use for your second generation iPod doesn’t mean it should be headed for the scap heap. Take a moment to note these charities where your old gadgets can be put to new use.

* 7 Ways to Customize Your Real Life Online
Sometimes, a startup can offer unique products that a big retailer or e-commerce outfit just can’t. These seven websites will customize all sorts of cool stuff — from shoes, to chocolate, to pet food.

* 10 Awesome Webcam Feeds From Around the World
Live webcams offer a real-time, remote glimpse at some interesting locations. We’ve hand picked these ten great ones for your viewing pleasure.

* How Big Live Promises Big Change for Online Music Fans
The soon-to-be-launched service Big Live aims to bring concert enthusiasts together on a social network-style platform. This post outlines some of the offerings of this ambitious project.

* NFC Technology: 6 Ways It Could Change Our Daily Lives
Near field communication technology, which enables data to be transferred between mobile devices at close range, has been around for some time. Recently, it has been gaining traction as a practical way to shop, do business, and more. Check out these examples that could become commonplace in the near future.

* 5 Great Ways to Find Music That Suits Your Mood
There are plenty of ways to generate a playlist based on artist, song, or genre. But what if you just need a tune-stream for a broken heart, or an energizing workout? These five web apps can do it with a few clicks.

* Why Much of Your Favorite TV Content Still Isn’t Online
With web video consumption growing, why has TV been so reluctant to fully embrace online viewership? We spoke to researchers and TV executives for some answers.

* HOW TO: Add Facebook “Like” Buttons to Your WordPress Blog
This post goes over several ways to implement Facebook’s “Like” buttons and other social plugins into your hosted WordPress blog or website, so that you can hook into the Facebook social graph.

* WordPress 3.0: The 5 Most Important New Features
The official launch of WordPress 3.0 is almost here, and it packs a host of excellent new features. Peruse this list to find out what all the hubbub is about.

* 6 Free Websites for Learning and Teaching Science
Release your inner science nerd and check out some of the web’s wonderful free resources for the pursuit of knowledge about our world. From genetics, to robots, to the infinite cosmos, these sites abound with information for students, teachers, and the just plain curious.

* 10 Awesome Vintage Video Games You Can Play Online
We dare you not to kill some time with these fabulous classics from gaming’s golden yesteryears. Strap in and click through to start reliving your former 8-bit glory.

* 5 Tools For Integrating HTML5 Video in Your Website
HTML5 is coming, and with it the coded potential to displace Flash as a viable medium for web video. These tools will get you rolling with the new format.

* Five Amazing App and Gadget Demos from Google I/O [VIDEO]
Google and its partners are rolling out some amazing new products and toys in the near future. We were on the ground at the I/O conference to get a hands-on video look at some of these developments.

Written by Francisco Espinosa

June 3rd, 2010 at 11:26 pm

Posted in Social Media,Tech

Knitting Together Your Website, Email, and Social Media Content

without comments

Article by: Beth Kanter

You put up a website way back when, then started sending out an email newsletter. Now you’ve added social media. If you feel like your online marketing strategy is made up of a bunch of loose ends, you aren’t alone.

Here are three steps to knit those strings together into an integrated online strategy both you and your supporters will love.

Step 1: Connect Everything
Give yourself some link love! Make sure that you have social media icons connecting to your various profiles in your website template. You can find hundreds of free icon sets online – with styling to match any website — by searching for “free social media icon set.” Add the icons to your email newsletter templates and social media links to your email signatures. Add “share” buttons to your website pages and email newsletters too.

On your social media profiles, include links back to your home page and your newsletter archive and subscribe pages. Where you can, embed your email signup form into your social media profiles.
Ensure that some basic branding (e.g. logos, colors, taglines) are consistent throughout. You shouldn’t try to make your Facebook page or email newsletter look just like your website, but they should match enough that we can tell they represent the same organization.

This may seem like a very basic step, but the reality is that few nonprofits have effectively connected all the pieces of their online presence. Your supporters should be able to effortlessly travel between your website, blog, email newsletter, and social media profiles without having to hunt down those connections. And what they see as they travel from place to place should be consistent.

Step 2: Share Across Channels
With everything connected, now you can start thinking about ways to strengthen the bonds between your online channels, which encourages your supporters to move between them and to connect with you in multiple ways.

The more channels you can use to reach a supporter, the more likely they are to see your updates, to engage in conversation, and to build a positive image of and rapport with your organization.
As you develop your editorial calendar and think about what to say and where to say it, keep in the mind the strengths and weaknesses of various channels. You want to share the same basic message across all channels, but you’ll often vary the specific call to actions.
For example, if you are working on a fundraising campaign, email is a better bet than social media for the direct ask for the donation, with highly visible links back to a campaign landing page and donation form on your website.

But what if you want supporters to connect with others who are also giving to the same campaign? That’s where social media can be highly effective. For example, on your thank-you pages and follow-up emails, you could encourage your supporters to share a story about why they are giving to your cause on your Facebook wall. Both calls to action – donate in email and share in social media – support the overall campaign by capitalizing on the strengths of the two different channels.

Step 3: Reinforce What Works
Track how supporters are engaging with you through various channels online. What are they doing and where are they doing it? What paths are the taking as they move between your website, blog, email, and social media profiles? What types of content seem to work best in your email newsletter versus your blog or Twitter?

Also think about ways you can reuse content across channels. Listen to the conversations and bring what you learn back into new content. Can you post a question on Facebook or Twitter and use the conversation there to guide the creation of a blog post?

You shouldn’t silo your offline marketing from your online marketing, and you shouldn’t silo your website, email, and social media marketing either. Knit those loose ends together and you’ll weave a stronger community of supporters around your good cause.

Written by Francisco Espinosa

June 3rd, 2010 at 10:08 pm

Posted in Social Media,Tech

Submissions now open for the Vimeo Awards

without comments

Article by: Blake Whitman
June 3rd, 2010

In case you missed it, we recently announced the first-ever Vimeo Festival and Awards to celebrate and honor the best of creative online video. With the unprecedented level of creativity, skill and innovation coming from online video today, it’s high time to give back to the independent creators who choose the Internet to distribute and to share their work through sites like Vimeo.

This being the first year of the the Festival and Awards, we are going all out. We have secured awesome judges to evaluate your work in a variety of categories and a jam-packed two day festival of events and education to let everyone join in on the fun. An Awards show will culminate the Festival in an entertaining evening of celebration, honoring the individual category winners. Award winners will be heavily promoted on Vimeo and the winner of the Best Video award across all categories will win a $25,000 grant to produce new work as well. That’s a lot of moolah, because we’re committed to supporting the creative community, and want to do our part to enable exciting new artists.

Starting today, submissions are now open worldwide for the Vimeo Awards. These awards are open to ALL videos online, not just videos on Vimeo. So even if you uploaded it to another site, or have yet to upload that new piece you have been slaving over, we want to see it! You can submit as many videos as you want in a variety of different categories. You can learn more and read the Official Rules at

To submit your work, visit We can’t wait to see what you’ve got!


Written by Francisco Espinosa

June 3rd, 2010 at 10:05 pm

25 Characteristics of Highly Effective Social Media Campaigns

without comments

Article by: kwame boame

There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. We don’t notice the size of their guitars though. What we notice is the kind of music they produce.

There are certain characteristics that differentiate the effective social media campaigns from the boring ones. You need to learn these characteristics if you also want to be effective with your campaigns.

Don’t worry if your ’strings’ are broken. You can fix it.

Here are 25 characteristics of highly effective social media campaigns (from the rockstars) and some tips to help you rock like them.

1) They spread like wildfire. Effective social media campaigns spread very fast. If your campaign is not spreading, it is not effective. Test the waters with micro campaigns. Learn to swim before attempting to ride the big waves.

2) They are not spammy. Don’t just promote your site links; share something insightful about your company or product. Don’t send out the same message to your community. It is spam…and it is very annoying to them. Even to you. Admit it.

3) They provide value. Value can come in the both physical and mental forms. Effective campaigns provide value in any or both of these regards.

4) They are well branded. Clothe your campaign from head to toe with your company’s identity. Use your logo, your USP or slogans, your colors, and any other thing that defines your business’s identity. Add your brand to every video you produce; don’t add just your website address.

5) They are measured. You need to track your social media marketing efforts. Whether you install Google Analytics on your Facebook fan page or you use Post rank to measure your effectiveness, make sure you work with the data.

6) They have excellent copy. Leave a positive impression in just a few words. Using big vocabulary is not the way to go; making sense is what matters.

7) They don’t ‘sell’. Instead of selling, you should work at generating leads with your social media campaign. Sell to those leads later on.

8 ) They build relationships. Don’t just broadcast. Interact. Building relationships helps build even more relationships. It also increases the perception of value and builds loyalty.

9) They build trust. Be as honest in your campaign as possible. Trust is very hard to earn back once lost. Your campaign should build and maintain trust in your build.

10) They are innovative. Regular campaigns mostly go unnoticed. Innovation adds ‘flavor’ to your campaign. It is the aroma of your campaign and the one thing that will convince most people to take action.

11) They have ears. Your campaign will not be successful unless you listen for feedback. People may have something to say so listen and show appreciation or let them know you are working on it. Never delete a negative feedback.

12) They are well organized. Your campaign needs to be well planned. It should have a first step and an nth step (where n is the number of the last step). Follow through from step 1 through to step n. Don’t go from step one to step 3 to step 2. Plan your steps well so it is easy to follow through step 1 to the last step.

13) They are maintained by humans. Don’t rely on automation when it comes to marketing on the social web. It just won’t work. Besides, it destroys trust. Put a human being in front of, in-between and behind all your social media campaigns. I want to talk to a human being not a robot.

14) They are consistent. You need to be consistent with your update (or broadcast) schedules and interact with people who leave replies and comments. If you broadcast once a week and change to 5 times a day, people will begin to question your actions. Unless you give them good reason why you have changed your schedule.

15) They have bait. You need to have some sort of bait to convert visitors into leads. Try eBooks, free products, white papers, discount codes, samples, free vouchers, et cetera. Bait them to get them.

16) They use leverage. They leverage the subscriber bases of their communities and other people’s communities. They also leverage their company strengths.

17) They include a blog. I suggest you have a business blog before you start your campaign. Your blog should be the hub of your social media campaign efforts. Make you install social media sharing buttons to make it easier for others to share your blog’s content.

18) They engage other blogs. You can do this too. Apply as a guest writer for blogs in your target market. Read blogs in your niche and leave thoughtful comments (not just a “thank you”).

19) They are not everywhere. If you want your campaigns to be successful, don’t register for an account on every social media site. That will only burn you out and your campaigns will be fruitless.

20) They have humor. Adding humor to marketing is a cool way of saying “we are a friendly business”. It makes your marketing memorable. A priceless result.

21) They share company events. If your company is being bad mouthed, tell your customers about it. Tell them the truth in it and the lies. Don’t give them the chance to second guess your company. If your company is nominated for an award, tell your community about it. If your company wins the award, tell them. If you lose the award, tell them.

22) They integrate offline marketing. Print some T-Shirts, with your logo, Twitter handle, Facebook fan page URL and your slogan on it and give them out to your customers. Send out paper printed catalogs to your online leads. Add your Twitter and Facebook URLs to your contact address. Integrate offline with online.

23) They use the right networks. Even though Facebook supports videos, video campaigns will do better on Youtube than on Facebook.

24) They use photos and videos. Photos and videos leave a lasting impression on peoples’ minds. The best photo you can use is your logo. When you make a video, put your logo on it.

25) They have a call to action. What is the essence of a marketing campaign without having a call to action of some sort? I suggest you use your social marketing campaigns to generate leads before trying to sell anything. By the way, “signup below” and “call us now” are not the only call to action examples. “Click to view our portfolio” is an example of call to action. Your call to actions must follow a sequence; from your homepage to the last page.

Written by Francisco Espinosa

June 3rd, 2010 at 10:00 pm

Posted in Social Media,Tech

Survey: Up To Half Of All Media Sites Plan To Support The iPad And HTML5 Video

without comments

Article by: Erick Schonfeld
June 3, 2010

graph of support for html5 video tag

As everyone on the Web knows by now, Steve Jobs does not think too highly of Flash and therefore you cannot watch Flash videos on the the iPad (or the iPhone). Apple’s position has stirred a lot of debate about how much video on the Web is iPad-friendly. It turns out that about two thirds of new videos are currently being encoded in the H.264 format, which is playable on the iPad, but media sites still need to either package that video in an app or in an HTML5 video player viewable in the iPad’s browser.

Streaming Media decided to shed more light on the issue by surveying 1,147 online media professionals about their iPad and HTML5 video plans in a report available here. According to the survey, 49 percent plan to support HTML5 video on their media sites by the end of next year, and 36 percent plan to support video on the iPad either through dedicated apps or an iPad compatible Website.

graph of planned ipad support

At first blush, these two numbers don’t seem to make much sense. If 49 percent of media sites are going to support HTML5 video, then by default they will also support the iPad. But if you drill down into the survey responses on whether they plan to support the iPad specifically, a full 19 percent wouldn’t disclose one way or the other. Add that to the 36 percent who say they will support the iPad, and you get close to half, which is the same as how many say they will support HTML5 video. What this tells me is that either there is still some confusion on the part of the Web video industry or that there is more support for broader standards like HTML5 video which will work across different devices like Android phones and tablets.

Other than the iPad, support for mobile devices goes beyond Apple devices. While 65 percent plan to support video on the iPhone via apps or an HTML5 Web video, about 40 percent plan on supporting Android and Blackberry devices. Again, the way to kill many birds with one stone is with HTML5 video through the mobile browser rather than developing separte video apps for each device.

Mobile Support Chart

Written by Francisco Espinosa

June 3rd, 2010 at 9:52 pm

Posted in Film/Video News,Tech

Brightcove President: WebM Will Overtake H.264 in 1-2 Years

without comments

Article by: By Janko Roettgers

Brightcove President and COO David Mendels thinks that it won’t take very long for WebM to overtake H.264, he told me during an interview on the day Google announced its new open source video format last week. Video publishers will be eager to adopt the new format, he said, adding: “It’s open, it’s free and it’s high quality. So what’s not to like?” Check out the complete interview below.

Brightcove is one of a handful of encoding and video platform companies that was part of Google’s official announcement, and Mendels told me that the company already has a demo implementation of WebM up and running. It’s not quite ready for deployment with Brightcove’s customers, especially since most end users don’t have browsers that play back WebM yet, but Mendels said that’s only a question of time. “I think it will happen really quickly,” he told me.

One of the first Brightcove customers to test WebM could be the New York Times. The paper was an early adopter of HTML5 streaming for the iPad, and Mendels said that it has been “consistently progressive” about embracing new trends.

Some commenters doubt whether Google will be able to achieve significant market share for WebM anytime soon, but Mendels didn’t seem too worried about that. The online video world will be fragmented for the next three years, he predicted, but WebM will quickly be able to gain the upper hand. “One to two years… is a pretty reasonable guess,” he said.

Written by Francisco Espinosa

June 3rd, 2010 at 9:40 pm

Posted in Film/Video News,Tech

Cisco Predicts Video Will Make Up 91% of all Internet Traffic by 2014

without comments

Article by: Eric Schumacher-Rasmussen
June 2, 2010

Today Cisco Systems released its annual Visual Networking Index (VNI), and the results are intriguing if not exactly surprising. By the end of this year, Cisco predicts that video will exceed P2P as the top traffic contributor, making it the first year that P2P has not been the leading traffic type. The company also says that by 2014 all forms of video—TV, VoD, Internet video, and P2P—will comprise more than 91% of all internet traffic. That doesn’t mean that 91% of all internet traffic will involve video, of course, and the company notes that popular activities like VoIP are relatively light in bandwidth consumption. It’s also worth noting that the report doesn’t distinguish between uploading and downloading of video; we can only assume the 91% includes uploading, downloading, streaming, progressive download, and file sharing.

And of that video traffic in 2014, Cisco expects 42% of it to be made up of 3D and HD content, though notably the report doesn’t offer a definition of HD video, so we don’t know if it’s 1080p, 720p, or both (or a more nebulous definition.

See the graph below for a breakdown of 12 categories of internet traffic.

Cisco's Video Forecast for 2014

Written by Francisco Espinosa

June 3rd, 2010 at 9:30 pm

Posted in Film/Video News,Tech

Four Creatives One Night [06.11.10]

without comments

You’re invited to join a dialogue with some of the nation’s top creative talent, June 11th.

Friday, June 11, 2010
6:00pm to 9:00pm
1600 Pierce St
Lakewood, CO

Join ADCD and the Judges for the Annual Show in a panel discussion on youth marketing, photography and filmmaking, brand and identity development, business ownership and more.

6-7pm Social, 7-9pm Discussion

Free for ADCD Members
$20 Non Members
$15 Students

Meet the Panel

Clint! Runge is the Cofounder and Creative Director of Archrival, a distinguished youth marketing agency that connects brands with young consumers. Clint! kicks the tires and lights the fires for clients such as Red Bull, State Farm, Shaun White, Pabst Brewing Company, Facebook, Chipotle, ESPN a host of athlete and entertainment brands. A pop-culture connoisseur, his work blends trends with tactics to create playful experiences and meaningful relationships between brand and consumer.

Paul Elledge is an internationally recognized photographer and filmmaker whose clients include major advertising agencies, record companies and design firms. Paul’s individual vision and uncompromising drive to create compelling images has resulted in his work appearing worldwide in galleries, museums, advertising campaigns and various publications. He has photographed numerous celebrities such as AC/DC, Tiger Woods, Billy Corgan, Studs Terkel, Jennifer Hudson, Jeff Daniels, Ministry, Common, Willie Nelson and Oprah Winfrey.

Sam Maclay is the creative director and a founding partner of 3 Advertising in Albuquerque, New Mexico. His work has earned One Show pencil and merit awards and recognition from Communication Arts, Archive, Print, National Addys, HOW Magazine and SHOOT Magazine. Sam is easily startled. He runs around his backhand while playing tennis. He cannot dance, play golf or juggle.

Blake Bäkken is a Design Director at Venables Bell & Partners, an independent San Francisco advertising agency whose intentions are good. Bäkken’s clients have included Audi, Intel, HBO, Barclays, Conoco, 76, PG&E, 24 Hour Fitness, Fresca, Robert Mondavi Winery and Montana Meth Project. He brings smart, considered, effective design guided by solid strategic thinking.

Written by Francisco Espinosa

June 3rd, 2010 at 9:23 pm

Posted in Art,Film/Video News

VMIX Releases Open-Source iPad App to Simplify Development

without comments

Article by: Bill Curci

I’m excited to share the announcement of the release of our open-source iPad Demo App. Built in house by one of our engineers in about a week, this represents just the first of many sample mobile apps and development tools for video still to come. For more information, see our official release below:

VMIX Releases Open-Source iPad App to Simplify Development
Full Video SDK for Mobile Market to Ship Next Month

SAN DIEGO, Calif. – June 3, 2010 – VMIX (, a leading online video platform provider, today announced the release of an open-source video gallery demo application for the iPad. The company also announced plans to launch a video software-development kit next month to further streamline development for Apple iPad, iPhone, Google Android and other mobile devices.

Co-founder and CTO Greg Kostello said the VMIX iPad Demo App is designed to let developers build out custom video iPad applications quickly.

“We make it easier than anyone else to share and monetize video. Developers can quickly build on a single platform to create a seamless video experience for viewers across all of their mobile applications and web properties.

“Whether you’re a national media outlet looking to highlight media in different locales or a brand manager seeking to target your audience with interactive campaigns, video-enabled mobile apps have become a critical channel and your technical team doesn’t have time to re-invent the wheel.”

Developers can sign up for a free VMIX trial account and download code for the iPad demo, which includes everything they need to customize and showcase video-powered applications on Apple’s latest device. The release coincides with developers meeting at the Apple Worldwide Developers Conference, June 7 to 11, in San Francisco.

“What is key,” Kostello added, “is that behind this small application, you have the larger VMIX framework—the platform’s ability to scale and manage millions of videos from mobile devices every month; the ability to deliver a wide variety of video formats as part of a single, automated workflow; the years of business experience and the technical support you need to get mobile video done right.”

For more information on VMIX’s demo iPad video application :: Click here for VMIX

Written by Francisco Espinosa

June 3rd, 2010 at 9:14 pm

Posted in Tech